Today, we will explore the executive brand strategies used by influential CEOs to increase their top-line revenue, gain access to more deal flow and bring in bigger dollars.
When you think of branded CEOs, many come to mind, including Steve Jobs (Apple), Richard Branson (Virgin), Warren Buffet(Berkshire Hathaway), Martha Stewart, Oprah Winfrey, and the list goes on. Each of them have carefully and purposefully created iconic CEO brands that enabled them to build their companies and to become category and market leaders.
If you are thinking it worked for them, but can’t work for you. Think again. They all started with passion, tenacity, a vision and invested in their greatest strategic asset—their brand. And, you can too.
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Conventional wisdom tells us never to burn bridges as we may need to cross them again. Knowing when and how to strategically burn bridges without harming yourself is necessary to create the success and the life you want.