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In an extremely competitive marketplace, creating customer value is essential for winning more business. Optimizing sales and marketing activities while employing customer cultivation, acquisition and activation strategies are significant drivers to increase sales volume, differentiate products and services, create competitive advantages to win more business and accelerate growth.
Today, we delve into purchase decision-drivers, the marketing and sales funnel and how to create strategies that increase sales volume and maximize marketing spend to win more business.
If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes at https://reneewalker.com/ensightium-ratings-itunes/.
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