This article was originally published on the Business 2 Community Business Blog.
For business owners and entrepreneurs, every day presents a myriad of new business challenges. Chief among them is the constant and relentless pressure to grow your business in an increasingly competitive and noisy marketplace
As most businesses and consumers are risk-averse, avoiding an expensive mistake is the top priority in their purchase decision process. Having a solid brand strategy will allow your company to be perceived as less risky and as a more reliable choice. Here are the top eight reasons to manage your brand as a key business growth strategy.