Address the DEI Elephant in the Room

As the economic power and influence of culturally diverse communities (and consumers) continue to increase within the U.S. economy and globally, brands and leaders face a myriad of challenges, including effectively connecting and engaging with diverse communities, creating and supporting an inclusive work culture that is embraced by employees and capitalizing on substantial business opportunities.

Simply put, the business case for authentic, culturally competent engagement with diverse and marginalized communities represents a significant economic opportunity for businesses, particularly business-to-consumer enterprises. Beyond the obvious business opportunities, culturally diverse communities enrich our collective cultural traditions, creativity and innovation and expand our perspectives.