016: Boss Up: How to Transition from Business Owner to CEO

Do you remember the moment you decided to launch your business or to become a business owner? Do you remember the myriad of decisions you had to make? Specifically, how did you decide on your new title of president, managing partner, founder or CEO? Whatever your decision-making process, your title represents more than your position. It reflects you level of competency to effectively manage and grow your business. As you launched your business, you were confident in your technical abilities to deliver the products, solutions or services. Perhaps, you also were confident in your ability to manage your accounting, sales and marketing. With your business growing, is it time to develop additional skills and to transition to a fully functioning chief executive officer? This transition is crucial to your continued business growth to help successfully enter new markets, to engage a higher-level client and to close bigger more lucrative deals.

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It’s Fourth and Goal: How to Improve Your Success

It’s Fourth and Goal: How to Improve Your Success

With the fourth quarter just a few days away, are you on track to achieve or exceed your business or career goals this year? If so, congratulations and keep your momentum going! However, if you’re among the many small business owners and professionals that began this year with great optimism and a sincere desire to enhance your productivity, to accelerate your results and to increase your revenue, but have fallen behind your milestones, it’s not too late.

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015: Excellent Customer Service Should Be Your First Focus

Customer service is personal for your clients and customers. There are many benefits when businesses provided exceptional, excellent or even good, customer service. Yet, many business owners don’t consistently focus, monitor or improve their customer service. In fact, they create shortcuts and cut costs.

Horror stories abound! Most recently a passenger refused to deplane a United Flight and was forcibly removed by security personnel, suffering a broken nose, a concussion, a sinus injury requiring surgery and lost two front teeth. Of course, this is beyond the pale and outside the mainstream, but it happened because United wanted to fly its employees at the expense of paid and seated customers.

United’s financial hit included $255 million loss in market capitalization, a 57 percent drop in profits, and many credit card customers destroyed their cards. It will take years for United to recover from this shameful, unfortunate and unnecessary situation.

If you are in business, customer service matters and should be your first priority and focus.

Download FREE 5 Steps to Design Your Customer Experience Infographic.

If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes at https://reneewalker.com/ensightium-ratings-itunes/.

We sincerely appreciate your support!

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It’s Fourth and Goal: How to Improve Your Success

It’s Fourth and Goal: How to Improve Your Success

With the fourth quarter just a few days away, are you on track to achieve or exceed your business or career goals this year? If so, congratulations and keep your momentum going! However, if you’re among the many small business owners and professionals that began this year with great optimism and a sincere desire to enhance your productivity, to accelerate your results and to increase your revenue, but have fallen behind your milestones, it’s not too late.

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011: Capacity, Cash Flow and Calculated Risks

Growing or managing your business can be a daunting challenge. Keeping customer acquisition and opportunity costs low is extremely important for sustainable business growth and revenue generation.

Today, we will unpack how to assess business opportunities and optimize business growth potential without bankrupting the company, to identify niche and target markets to accelerate customer acquisition and revenue generation, and improve your return on investment.

If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes at https://reneewalker.com/ensightium-ratings-itunes/.

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It’s Fourth and Goal: How to Improve Your Success

It’s Fourth and Goal: How to Improve Your Success

With the fourth quarter just a few days away, are you on track to achieve or exceed your business or career goals this year? If so, congratulations and keep your momentum going! However, if you’re among the many small business owners and professionals that began this year with great optimism and a sincere desire to enhance your productivity, to accelerate your results and to increase your revenue, but have fallen behind your milestones, it’s not too late.

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010: 10 Awesome Lessons from the Best Global Brands Part 2

I hope you have been able to incorporate lessons from last week’s episode. Today, we will continue to examine lessons from the 10 Best Global Brands. As a reminder, the 100 Best Global Brand valuations by Interbrand, a global branding consultancy, are distributed each October.

The 10 Best Global Brands provide invaluable lessons for growth-minded entrepreneurs and small business owners. The lessons will help you strategize, implement and achieve your desired growth, and to build a strong and resilient customer-focused brand. For our purposes, we have isolated a specific lesson from each brand.

If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes at https://reneewalker.com/ensightium-ratings-itunes/.

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It’s Fourth and Goal: How to Improve Your Success

It’s Fourth and Goal: How to Improve Your Success

With the fourth quarter just a few days away, are you on track to achieve or exceed your business or career goals this year? If so, congratulations and keep your momentum going! However, if you’re among the many small business owners and professionals that began this year with great optimism and a sincere desire to enhance your productivity, to accelerate your results and to increase your revenue, but have fallen behind your milestones, it’s not too late.

Read More

009: 10 Awesome Lessons from the Best Global Brands Part 1

In today’s episode, we will examine lessons from the 10 Best Global Brands as valuated by Interbrand, a global branding agency. The 10 Best Global Brands provide invaluable lessons for growth-minded entrepreneurs and small business owners.

The lessons will help you strategize, implement and achieve your desired growth, and to build a strong and resilient customer-focused brand. For our purposes, we have isolated a specific lesson from each brand.

If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes at https://reneewalker.com/ensightium-ratings-itunes/.

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It’s Fourth and Goal: How to Improve Your Success

It’s Fourth and Goal: How to Improve Your Success

With the fourth quarter just a few days away, are you on track to achieve or exceed your business or career goals this year? If so, congratulations and keep your momentum going! However, if you’re among the many small business owners and professionals that began this year with great optimism and a sincere desire to enhance your productivity, to accelerate your results and to increase your revenue, but have fallen behind your milestones, it’s not too late.

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004: Supercharge Your Executive Brand

Today, we will explore the executive brand strategies used by influential CEOs to increase their top-line revenue, gain access to more deal flow and bring in bigger dollars.

When you think of branded CEOs, many come to mind, including Steve Jobs (Apple), Richard Branson (Virgin), Warren Buffet(Berkshire Hathaway), Martha Stewart, Oprah Winfrey, and the list goes on. Each of them have carefully and purposefully created iconic CEO brands that enabled them to build their companies and to become category and market leaders.

If you are thinking it worked for them, but can’t work for you. Think again. They all started with passion, tenacity, a vision and invested in their greatest strategic asset—their brand. And, you can too.

If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes at https://reneewalker.com/ensightium-ratings-itunes/.

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It’s Fourth and Goal: How to Improve Your Success

It’s Fourth and Goal: How to Improve Your Success

With the fourth quarter just a few days away, are you on track to achieve or exceed your business or career goals this year? If so, congratulations and keep your momentum going! However, if you’re among the many small business owners and professionals that began this year with great optimism and a sincere desire to enhance your productivity, to accelerate your results and to increase your revenue, but have fallen behind your milestones, it’s not too late.

Read More