Regain Control When Clients Have You on the Run

Regain Control When Clients Have You on the Run

Regain Control When Clients Have You on the Run

As business owners, we have all encountered extremely challenging clients or customers. You know the customers that are impossible to please and who often make numerous or unreasonable demands. In these situations, it’s important to directly address the situation as diplomatically and politely as possible.

Here are several strategies to help you regain control when your customer has you on the run.

  1. Remember it is NOT PERSONAL.
  2. Focus on your brand promise.
  3. Conduct an objective review of the situation.
  4. Proactively engage other customers that may have the same concern.
  5. Make the necessary operational modifications, if appropriate, and LET IT GO.
  6. Play the long game.

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022: Win Buyers and Influence Sales with Client Segmentation

Today, our Pro Tip focuses on the importance of client segmentation as a key business development and growth driver.

Nicole Lewis, the president and CEO of Nicole Lewis & Associates, is a passionate client advocate and solution architect who creates high impact and “out of the box” initiatives to consistently deliver double digit return on investment for her clients. Nicole shares her progressive business development strategies and the importance of client and donor segmentation in this episode.

Watch the video interview here.

Contact Nicole at https://www.nicolelewisandassociates.com/contact/.

 

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Win Buyers and Influence Sales with Client Segmentation

Win Buyers and Influence Sales with Client Segmentation

An Interview with Nicole Lewis, president and CEO, Nicole Lewis and Associates

Entrepreneurs and business owners can be myopic when marketing their products and services. Understanding the buying behaviors, motivations and attributes of your customers enables the creation of segment-specific strategies and the ability to pursue new business opportunities. — Nicole Lewis

Today, our Pro Tip focuses on the importance of client segmentation as key business development and growth drivers.

Nicole Lewis, the president and CEO of Nicole Lewis & Associates, is a passionate client advocate and solution architect who creates high impact and “out of the box” initiatives to consistently deliver double digit return on investment for her clients. Nicole will share her progressive business development strategies and the importance of client and donor segmentation with us.

Listen to the podcast here.

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Five Reasons You Should Ditch Your Elevator Pitch

Five Reasons You Should Ditch Your Elevator Pitch

For business owners, the dreaded elevator pitch incites great anxiety, and oftentimes, abject fear. Beyond pitch competitions, every day, countless individuals attempt to introduce themselves, share information and engage others for the purpose of building a relationship to sell products and services or themselves.

While it’s highly unlikely you can close a deal at hello with a killer elevator pitch—even a pitch that is flawlessly delivered—it is completely possible that a poorly constructed and delivered elevator pitch can unnecessarily lengthen the sales process, make an extremely poor impression or remove your company from consideration altogether.

When engaging in face-to-face interactions, the majority of the communication occurs through your nonverbal behaviors and your tone of voice. Therefore, authenticity is critically important to making a unique, positive and memorable first impression that supports your brand.

Whether you’ve honed your pitching skills or are still mastering them, there are five important reasons to ditch your elevator pitch and to develop a more strategic approach to introduce yourself, your company and your products and services to prospects, industry peers or influencers.

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I’d love to send you additional resources, information, tools and more to help you launch and grow your business and accelerate your career.

I respect your privacy and take protecting it very seriously. NO SPAM EVER!

021: Ignoring Business Etiquette Will Cost You Time and Sales

Today, our Pro Tip focuses on business etiquette and why it is important for business owners, professionals and executives to achieve greater business and career success.

Joscelyn Davis, the president and chief strategist of JADE Strategies, Inc., is a highly sought-after speaker and trainer who brings more than 25 years of proven experience in organizational change strategy and leadership coaching in the public, private and nonprofit sectors. She shares her business etiquette insights to help you excel in your business or career.

Watch the video interview here.

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018: Everything You Need to Know about Referrals

Referrals are an extremely effective and cost-efficient revenue generation strategy. Yet, many business owners constantly expend countless resources focused on mass marketing in an effort to appeal to an entire market using a one-size-fits-all approach. With some planning and consistent execution, a referral program offers many benefits to small businesses.

So, why are referral programs a great revenue generation strategy? Let’s consider the following statistics.

• 92% of consumers trust referrals from people they know – Nielsen

• 77% of consumers are more likely to buy a new product when learning about it from friends or family. – Nielsen

• After a positive experience, 83% of customers would be happy to provide a referral. But salespeople aren’t asking — just 29% of customers end up giving a referral. – Hubspot

Be sure to check out the following podcast for more information on creating an exceptional customer service experience.

015: Excellent Customer Service Should Be Your First Focus

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