018: Everything You Need to Know about Referrals

Referrals are an extremely effective and cost-efficient revenue generation strategy. Yet, many business owners constantly expend countless resources focused on mass marketing in an effort to appeal to an entire market using a one-size-fits-all approach. With some planning and consistent execution, a referral program offers many benefits to small businesses.

So, why are referral programs a great revenue generation strategy? Let’s consider the following statistics.

• 92% of consumers trust referrals from people they know – Nielsen

• 77% of consumers are more likely to buy a new product when learning about it from friends or family. – Nielsen

• After a positive experience, 83% of customers would be happy to provide a referral. But salespeople aren’t asking — just 29% of customers end up giving a referral. – Hubspot

Be sure to check out the following podcast for more information on creating an exceptional customer service experience.

015: Excellent Customer Service Should Be Your First Focus

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017: How to Make Money with a Surefire Pricing Strategy

It’s January 2018…A new year always brings the inevitable resolutions or if you prefer behavioral modifications. Many business owners—like you and me—resolve to generate more revenue and to grow their companies. With an estimated 80 percent of resolutions likely to fail by February (that’s about 30 days), a surefire pricing strategy is necessary to achieve your revenue goals.

Business owners commonly and unknowingly commit several significant pricing faux pas that limit their revenue opportunities and create unnecessary obstacles for their businesses. Recognizing and avoiding these common faux pas will help you achieve your profitability and revenue goals.

In this episode, you can learn how to create a surefire pricing strategy that will help you make more money, increase your profitability and achieve your resolution.

Be sure to check out the following podcasts for more information on brand and revenue generation.

014: When It Pays to Fire Clients

006: Generating Leads Is Easier Than You Think

005: Perfect Pitch: Keys to Winning More Business

002: Everything You Need to Know for Successful Branding

001: Branding Matters: Unlock Competitive Advantages for Faster Growth

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016: Boss Up: How to Transition from Business Owner to CEO

Do you remember the moment you decided to launch your business or to become a business owner? Do you remember the myriad of decisions you had to make? Specifically, how did you decide on your new title of president, managing partner, founder or CEO? Whatever your decision-making process, your title represents more than your position. It reflects you level of competency to effectively manage and grow your business. As you launched your business, you were confident in your technical abilities to deliver the products, solutions or services. Perhaps, you also were confident in your ability to manage your accounting, sales and marketing. With your business growing, is it time to develop additional skills and to transition to a fully functioning chief executive officer? This transition is crucial to your continued business growth to help successfully enter new markets, to engage a higher-level client and to close bigger more lucrative deals.

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015: Excellent Customer Service Should Be Your First Focus

Customer service is personal for your clients and customers. There are many benefits when businesses provided exceptional, excellent or even good, customer service. Yet, many business owners don’t consistently focus, monitor or improve their customer service. In fact, they create shortcuts and cut costs.

Horror stories abound! Most recently a passenger refused to deplane a United Flight and was forcibly removed by security personnel, suffering a broken nose, a concussion, a sinus injury requiring surgery and lost two front teeth. Of course, this is beyond the pale and outside the mainstream, but it happened because United wanted to fly its employees at the expense of paid and seated customers.

United’s financial hit included $255 million loss in market capitalization, a 57 percent drop in profits, and many credit card customers destroyed their cards. It will take years for United to recover from this shameful, unfortunate and unnecessary situation.

If you are in business, customer service matters and should be your first priority and focus.

Download FREE 5 Steps to Design Your Customer Experience Infographic.

If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes at https://reneewalker.com/ensightium-ratings-itunes/.

We sincerely appreciate your support!

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014: When It Pays to Fire Clients

Deciding to end a client relationship is a highly stressful, intense and difficult choice that should not be made quickly or taken lightly. In fact, your decision should be made with all due consideration and with well-defined reasons. It is also important that you take extreme care in executing your decision as you end a client relationship.

Why would you ever fire your client? There are many valid reasons to part ways with a client to grow your business, to improve your capacity or to capitalize on new opportunities. And, sometimes you have just outgrown each other. Whatever your reason, ending a business relationship is a very delicate situation that requires diplomacy, significant forethought, planning and flawless execution to ensure you don’t burn bridges or harm your brand and reputation.

If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes at https://reneewalker.com/ensightium-ratings-itunes/.

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013: Best Marketing Ideas for Spectacular Business Growth

Marketing can be a daunting challenge. There are so many conflicting recommendations. And, the landscape seems to evolve daily with new digital and social media platforms. If that’s not enough, there are the issues of what to say, how to say it, where to say it, and who should hear it. Marketing is and should be viewed as a critical investment for the financial success of your business. PERIOD. Marketing is not optional. It’s imperative.

Believe it or not, you will spend significantly more money if you don’t commit to a strategic marketing communications plan that will help you win customers, increase your sales and create buzz about your products or services.

If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes at https://reneewalker.com/ensightium-ratings-itunes/.

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