Five Simple Steps to Perfect an Awesome Presentation

Five Simple Steps to Perfect an Awesome Presentation

Five Simple Steps to Perfect an Awesome Presentation

Delivering effective presentations is a critically important skill for business owners, executives, salespeople and all professionals. The ability to share engaging, compelling and essential information successfully to an array of audiences requires forethought, planning and practice.

Whether you are delivering an internal, an external or a sales presentation, don’t give your audience a reason to check out. Instead, follow these five simple steps to deliver an awesome presentation that resonates with your audience and achieves your desired results.

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Regain Control When Clients Have You on the Run

Regain Control When Clients Have You on the Run

Regain Control When Clients Have You on the Run

As business owners, we have all encountered extremely challenging clients or customers. You know the customers that are impossible to please and who often make numerous or unreasonable demands. In these situations, it’s important to directly address the situation as diplomatically and politely as possible.

Here are several strategies to help you regain control when your customer has you on the run.

  1. Remember it is NOT PERSONAL.
  2. Focus on your brand promise.
  3. Conduct an objective review of the situation.
  4. Proactively engage other customers that may have the same concern.
  5. Make the necessary operational modifications, if appropriate, and LET IT GO.
  6. Play the long game.

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Five Reasons You Should Ditch Your Elevator Pitch

Five Reasons You Should Ditch Your Elevator Pitch

For business owners, the dreaded elevator pitch incites great anxiety, and oftentimes, abject fear. Beyond pitch competitions, every day, countless individuals attempt to introduce themselves, share information and engage others for the purpose of building a relationship to sell products and services or themselves.

While it’s highly unlikely you can close a deal at hello with a killer elevator pitch—even a pitch that is flawlessly delivered—it is completely possible that a poorly constructed and delivered elevator pitch can unnecessarily lengthen the sales process, make an extremely poor impression or remove your company from consideration altogether.

When engaging in face-to-face interactions, the majority of the communication occurs through your nonverbal behaviors and your tone of voice. Therefore, authenticity is critically important to making a unique, positive and memorable first impression that supports your brand.

Whether you’ve honed your pitching skills or are still mastering them, there are five important reasons to ditch your elevator pitch and to develop a more strategic approach to introduce yourself, your company and your products and services to prospects, industry peers or influencers.

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