022: Win Buyers and Influence Sales with Client Segmentation

Today, our Pro Tip focuses on the importance of client segmentation as a key business development and growth driver.

Nicole Lewis, the president and CEO of Nicole Lewis & Associates, is a passionate client advocate and solution architect who creates high impact and “out of the box” initiatives to consistently deliver double digit return on investment for her clients. Nicole shares her progressive business development strategies and the importance of client and donor segmentation in this episode.

Watch the video interview here.

Contact Nicole at https://www.nicolelewisandassociates.com/contact/.


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021: Ignoring Business Etiquette Will Cost You Time and Sales

Today, our Pro Tip focuses on business etiquette and why it is important for business owners, professionals and executives to achieve greater business and career success.

Joscelyn Davis, the president and chief strategist of JADE Strategies, Inc., is a highly sought-after speaker and trainer who brings more than 25 years of proven experience in organizational change strategy and leadership coaching in the public, private and nonprofit sectors. She shares her business etiquette insights to help you excel in your business or career.

Watch the video interview here.

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020: Boost Your Communications with these Expert Tips

It’s my pleasure to welcome Ryan to the Ensightium podcast. Ryan is an award-winning marketing strategist and brand consultant that transforms communications into mission-driven and results-oriented solutions for a wide array of creative projects.

Ryan mixes strategy with creativity, technology with graphic design to produce inspired and unique identities, collateral and marketing materials, as well as social media marketing, and digital properties.

In this episode, Ryan shares his strategies for employing graphic design in your communications and social platforms.

Is graphic design important to create effective digital, print and social communications?

I truly believe first impressions are everything, and visual communications play a vital role. Design goes far beyond just first impressions though, it helps to give your audience an understanding of what you are trying to communicate and actions you wish them to execute. Additionally, when you align your look and feel across all mediums it helps to establish stronger brand recognition with your audience.

How can business owners improve their social media results?

The social media landscape has changed drastically over the years. Before, it was simply enough to have a Twitter account and Facebook page. Now, everyone is fighting for space.  If you find you are not getting the results from your social media program, take a step back a review a few things.

  • Evaluate what spaces are you playing in. More is not always best. Perhaps focus on one or two social media channels that you feel most comfortable with and see the greatest engagement.
  • Look at the data. Use your social media insight tools to see how your posts are doing. If your reach and engagement is consistently low, re-evaluate the types of content you are putting out. Make sure you are sharing and creating compelling content that your audience would be interested in and motivated to share. You may need to look to paid content on the network to re-establish a foothold.
  • Develop your network. Get people talking about your brand.  Reach out to individual or brand influencers relating to your business to help put a spark in your social strategy. These influencers will feature you amongst their network or simply share your content to help drive additional engagement and awareness.  In a survey by eMarketer, 84% of marketers said they would launch at least one influencer campaign within the next twelve months

What are your three to five top strategies, tips or tools to help grow small businesses?

  • If your organization has not taken a look at messaging, social messaging in particular, do so immediately. I believe the conversational economy is the next big thing and has engagement that blows email out of the water. Social commerce is only going to grow and in particular, through messaging and in app purchases. One tool to help with this is a current favorite of mine, ManyChat that integrates directly with Facebook Messenger to create your very own bots. Essentially automations for messages that are received to your business. From these interactions, a subscriber list is created that allows you to message and interact with the audience much like sending out an email. Keep the messages real, exclusive and personable. 
  • I know, all the hype about bots and automation, who needs humans anymore right? You are missing the mark if this is where you are coming from. Individuals are aggressively seeking human interactions with brands and if you are not readily available, your leaving revenue dollars on the table. People expect a response from a brand within an hour on social media so utilize automation to bring back one-to-one conversation. While you can’t be readily available all day, these automations can at least give you a buffer until the next time you or a team member can respond. Use messaging and email automation to encourage direct interaction with a real individual at your business or when they can expect an immediate follow up.
  • If you look at a paid influencer program, be sure to look at their engagement and not just their numbers. Many people are getting caught up in someone having thousands of followers and not how their audience is engaging with their content. If there is an influencer with 30,000 followers but their average likes and comments are only 1,000, that is only a 3% engagement rate! It means to me they bought their followers, or they are at a complete disconnect with them.
  • Continue to seek testimonials through online reviews, most importantly, Google, Yelp and Facebook. As a small business, it should be a priority to have a review strategy for your business. I utilize a tool from Spread Effect called Spread Local that allows us to send email automations and text messages to contacts we put in the system. It directly evaluates how many reviews you have on the various sites online and send the user a link to those of the greatest importance in your industry. Once your reviews reach a certain level, their algorithm balances them out by sending reviews to the others once it feels it is in good standing.
  • Be sure to manage your leads and tie back your marketing efforts to revenue. It’s important to know your return on your investment, and what is helping to grow your bottom line.

Would you like to share any final thoughts or key takeaways?

At the end of the day, if your social media program gets the back seat to the other items on your to-do list, you will not have the success you desire. If it is becoming overwhelming to manage, try to create a social media internship program for your business with local schools in your area.

You may even want to look at bringing on someone on to manage your social media program part time. This individual can be responsible for posting, managing engagement and creating ideas for new content. It will be vitally important to make sure your social program is getting the attention it needs and this person can be responsible for doing just that.




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019: Achieve Greater Success with a Coach, Consultant or Mentor

Let me briefly introduced Matt. He has coached hundreds of financial advisors for more than a decade. Following Matt’s extraordinary success with helping his client achieve and exceed their goals, Matt launched his own coaching/consulting company, Top Advisor Coaching.

With a Master’s Degree as a Therapist and a Coach, Matt is trained to deal with the human elements of business. As success means different things to different people, Matt helps his clients find what success means for them and then helps them create a path to get there.

Matt has been recognized by successfastlane.com as one of the world’s top life coaches. He is the author of The Social Media Handbook for Financial Advisors: How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business, published by Bloomberg Financial.

In this episode, Matt shares his insights regarding how to get out of your own way and why it is important to engage with a coach, a consultant or a mentor to achieve greater success.

Download Matt’s 30-Day Journey Document


Matthew Halloran
Partner|Brand & Podcast Guy “The Voice”
Top Advisor Marketing
877.260.5710 ext 3


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018: Everything You Need to Know about Referrals

Referrals are an extremely effective and cost-efficient revenue generation strategy. Yet, many business owners constantly expend countless resources focused on mass marketing in an effort to appeal to an entire market using a one-size-fits-all approach. With some planning and consistent execution, a referral program offers many benefits to small businesses.

So, why are referral programs a great revenue generation strategy? Let’s consider the following statistics.

• 92% of consumers trust referrals from people they know – Nielsen

• 77% of consumers are more likely to buy a new product when learning about it from friends or family. – Nielsen

• After a positive experience, 83% of customers would be happy to provide a referral. But salespeople aren’t asking — just 29% of customers end up giving a referral. – Hubspot

Be sure to check out the following podcast for more information on creating an exceptional customer service experience.

015: Excellent Customer Service Should Be Your First Focus

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